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For this assignment you will be required to create a short, documentary style video post that will be available on Instagram Page https://www.instagram.com/memorytales/ and Memory-Tales website (https://memory-tales.com/ ). In this series of articles you will find all the important technical aspects and general information you need to know before you start the shoot.

Going into this assignment you will get to choose between two different aspect ratios (dimensions) for your video. It’s up to you to decide which one will be best to tell your story. Once you decide, you will need to keep it in mind while shooting. As those videos will be uploaded to an instagram page, there are very specific technical aspects that you will have to follow, including frame size, file size and delivery.

You are required to submit a folder with:

  1. Video Assignment Submission (.mp4)

  2. A clean Video Assignment Submission (bars and tone, slate and countdown removed) (.mp4)

  3. iDoc Description Document (.pdfdoc)

  4. Release Forms

Info

Technical Specs for iDoc assignment:

  1. Frame Size: 1920 x 1080 (16:9) OR 1080 x 1080 (1:1)

  2. Timebase: 30 frames/second

  3. Video Export Format: H.264

  4. Audio Export Format: AAC

  5. Length: No limit - best around 3 minutes

  6. File Size: Maximum 650MB

  • When it comes to aspect ratios, you can choose between:
    Landscape Aspect Ratio (1920x1080; 16:9) and;
    Square Aspect Ratio (1080x1080; 161:91)

POST VISUALISATION

To help you decide on your approach, here are examples of landscape and square posts as they would look on Memory-Tales website and Instagram.

MEMORY-TALES WEBSITE:

Image Removedwebsite landscape.pngImage Added

A website example of

LANDSCAPE FORMAT
1920 X 1080

Image Removedwebsite square.pngImage Added

A website example of

SQUARE FORMAT
1080 X 1080

MEMORY-TALES INSTAGRAM:

Image Removedig horizontal.pngImage Added

An instagram example of

LANDSCAPE FORMAT
1920 X 1080

Image Removedig square.pngImage Added

An instagram example of

SQUARE FORMAT
1080 X 1080

Note

If you decide to go with Square Aspect Ratio (1:1; 1080x1080), you need to keep in mind the cropping on the sides while shooting. Make sure to keep your subject within the dimensions.

You can also use Auto Reframe option in Premier Pro and adjust the position of the shots according to your needs.

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